Amount Of Money Needed: In 1862 the U. S. Treasury needed money quickly to finance the Civil War. There were three possibilities: taxation, borrowing, and printing paper money. New tax laws could not be passed and made effective quickly enough to raise the money that was immediately needed; the second choice, borrowing, would be too costly, because the government's credit was so weak that it would have to pay interest rates of over 10% to bond buyers.
Typically, you may spend from three to eight percent of your gross on advertising. Keep in mind that the commitment to spend the money over the entire year is much more important than the amount of money you allocate toward advertising. Nothing will waste money faster than to spend a large amount of money in the beginning of the campaign, and when results are not immediately forthcoming, to pull back and stop advertising.
Spend your money according to your plan. Make some adjustments during the year to fine tune your efforts, but keep at it for the rest of the year. You will be surprised how this commitment to results will pay off despite some temporary misgivings.
The statement above is meant to be encouraging, but it is only fair to warn that to turn a really difficult, infertile soil into good topsoil takes labor, time and cash. The amount of money needed is roughly inversely proportionate to the length of time you are prepared to wait and the amount of work you are willing to do. With time and labor you can cut expenditures in dollars and cents to a minimum; if you must have immediate results be prepared to dig pretty deeply into your bank account. On a minimum budget it will take two years to greatly improve a really poor soil. A full year will be needed to bring a moderately poor soil to a satisfactory condition.
|
|
Photography
