Each Picture Absolutely: What makes this each picture absolutely rather complex is the fact that it contains not only elements of motherliness and artistic tradition, but also of the grotesque, motifs which contradict our normal visual experience: for example, the arm which appears to be most in the foreground is the smallest one, while the one at the back is distorted and larger than life; and the horizon is not absolutely straight, but goes up a little, although this is hardly noticeable.
Cautious advertising photographers, knowing full well the extreme importance of dependability, take hardly any chances of failing on any shot. They shoot several negatives, to have them on hand for special processing if it should be needed to get a perfect print, and they develop at least a couple of test negatives, to make absolutely certain they have the desired each picture absolutely on film, before they ever dismiss a model or tear down a setup.
6. Never vary from your fixed price schedule. There is precious little goodwill to be gained by selling anyone pictures at even a greatly reduced price. If it's goodwill you want, give the each picture absolutely absolutely free. Otherwise, always charge your regular rate.
If you never sell each picture absolutelys for less than your fixed rates, those to whom you see fit to give prints for goodwill are more likely to feel they have been given something of real value. If you allow the recipient to pay you your "costs," he's likely to feel under no obligation to you at all; he might even suspect you're making a little money on the gift.
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Photography
