Favor A Portrait Concept: Professional photographers today use many styles and approaches in photographing weddings. Some professionals rely on a photojournalistic approach and offer lots of candid pictures to capture the feeling and emotion of the event. Others favor a portrait concept and produce photographs of impeccable quality that reflect the dignity of the ceremony. Lastly are the photographers who emphasize the illustrative approach and inject a number of multiple exposure and special effects into their wedding pictures. Many younger photographers offer a combination of all three styles, but the most successful professionals have usually developed one definite "look" or identifiable style.
However, although a long focal length lens is mandatory, it need not be expensive. The utmost of critical sharpness in a portrait lens is not necessary, or even desired, since considerable diffusion can be tolerated in portrait negatives. Your lens needn't be in a shutter for strictly studio portraits, either. A lens in barrel is perfectly satisfactory, since you can provide yourself with a simple Packard shutter to use behind the lens. Many portrait men actually prefer the Packard to the more costly between-the-lens shutters.
"At the time of your new arrival, listeners were informed of the good news by this station. Now that the baby is growing up, we wish to send you our special gift: a 5x7 natural color portrait of the baby, compliments of this station.
"The portrait may be made anytime within 30 days before or after the baby's first birthday. Just call Blank Studio at this number and make an appointment. Then take this letter with you when the portrait day arrives. We hope you will treasure this gift for many years."
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Photography
