Flexible Film: The Ermanox Camera was soon replaced by the mo Flexible film 35mm film camera, which had the advantage th it was smaller and enabled the photographer to tal thirty-six negatives in rapid succession on a single loai ing of inexpensive standard motion-picture film. Ti first Camera of this type to become popular with amateu and professionals alike was the Leica, designed just b fore World War I by Oskar Barnack, a mechanic in tl experimental workshop of the optical firm of E.
Speedlights flash, the picture is taken, the film automatically advances, the shutter is cocked, and all is in readiness for the next child in the line. Similar cameras are available which operate with 35mm film. The smaller film cuts costs a bit but naturally the contact prints are not so appealing as those from the larger film.
At first the processing required complex machinery and precise control and, consequently, was done exclusively by the manufacturer. To answer the demand for a film the photographer could process himself, Ansco brought out in 1942 its Ansco-Color film, which was followed by Kodak's Ektachrome film; in both of these dye-couplers were incorporated into the separate emulsions.
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