French Picture Magazine: For further stimulation of your imagination and of your ability to see picture story possibilities, refer to the chapter on magazine features in this book, which contains advice equally applicable to newspaper feature photography.
You aren't likely to get rich doing newspaper feature pictures, but you'll have a lot of fun doing them and find the work wonderful training for the much more profitable field of magazine picture stories.
Although the prints-and the reproductions of them- often lacked clarity and definition, they had great impact. Unfortunately the magazine met with financial reverses and in 1957 discontinued publication.
America soon adopted a photo journalistic style based on the German illustrated press and on the lively French picture magazine Vu ("Seen," founded in 1928), brilliantly edited by Lucien Vogel. Erich Salomon came to America in 1929: his visit was seminal, and many of his photographs appeared in Henry Luce's magazines, Time and Fortune. In 1934 Luce envisaged a new magazine to be the "Show Book of the World." Its purpose was stated in a prospectus:
You can save yourself most of the headaches of marketing, but not the necessity of studying the magazines, by selling your work through one of the picture agencies. The agency will take a commission ranging up to half the price which the magazine pays for your picture stories, but in return it will keep your work moving among the most logical buyers, give you suggestions on how to improve your output,do some of the work of captioning and printing, and be on the lookout for assignments which you can handle. A high percentage of the most successful freelance magazine photographers find it profitable to market at least a part of their output through agencies.
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Photography
