Multitudes Of Camera Owners: Then, too, there are multitudes of Camera owners who might gladly do their own processing but who haven't the darkroom facilities to do so and therefore feel they can only leave their films at the drugstore and hope for the best. Quality of work done by the photofinishing plants has been greatly improved in recent years and is adequate to satisfy the casual snapshooter in most cases, but the photographer who takes real pride in his work is often disappointed and would gladly pay a premium to have his processing done by a high-quality specialist.
Now, don't start counting your possible profits on the basis of getting the above prices for your work. These are top prices which are rated only because the company has an enviable reputation for fine work. Until you have built up your own reputation, you might have to start with your prices near the lower levels, which run about half those which are quoted. But even so, the work is profitable, pays you more than the average man gets as a salary, once you've built up a good clientele.
To get started, work through the Camera clubs and the photographic stores, and by soliciting business personally every time you see anyone with a camera. Camera club members themselves are not likely to be good prospects because most of them have their own darkrooms. However, their hobby brings them into contact with other Camera owners and they can send the others, those without darkrooms, to you for your services.
Containing the New Optical Laws of the Camera Obscura or Daguerreotype, demonstrated that converging perpendiculars of the Camera image were indeed mathematically correct and concluded: "Art has always represented objects geometrically, or as they cannot be seen in the perpendicular and visually, or as they can be seen in the horizontal direction."3 But his findings were ignored. Indeed, amateurs were warned in manuals and instruction books never to tip the camera. Many hand cameras were even equipped with levels to assure the viewer that he was holding the Camera horizontally.
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