Ordinary Film Cost: One obviously excellent use for Flexichrome is in the production of expensive color portraits. The Flexichrome process has the advantage that it permits the photographer to make a number of black and white exposures in the ordinary manner and at the ordinary film cost, then have the selected negative carefully retouched before the print is made, resulting in a much more flattering picture than a straight portrait shot on regular color transparency film. Ordinarily, color retouching by any of the other processes can be done only by an expert and at great cost.
A miniature press Camera is the best tool for night club pictures, since with it you are able to use cut film in the least expensive size. Cut film is desirable because it is suited to the fastest processing. A portable electronic flash unit will soon pay for itself in savings over the cost of flashbulbs in work like this, where every shot must be lighted with flash and there's a big volume.
It is possible but impracticable to retouch a negative smaller than 4 x 5, you know, so that should be the film size which you adopt. Not only is 4 x 5 the smallest size you should use, but all things considered, it is probably by far the best size. It has advantages over 5x7 and 8 x 10 in that the film is cheaper and easier to handle; it can be enlarged with equipment in the ordinary price range, and 4x5 cameras are much more convenient to handle than the larger sizes.
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Photography
