Publicity Picture: You needn't take over the function of the publicity picture agent, but only learn as much as you can about his problems, so that you can suggest methods of letting photography help him.
Often there will be no publicity picture agent involved, but rather an inexperienced publicity picture chairman who has been given the job by his organization regardless of his lack of experience. It is the publicity picture chairman who will be particularly appreciative of any ideas you may give him for publicity stunts. And naturally you will have the inside track for the picture contract if you suggest the stunts.
Everything suggested in that chapter applies fully to the publicity picture photographer, except that it should be the policy of the publicity picture photographer, paid by the client for prothat the girl is good to look at, and the picture is appreciated for what it is. This is simply a part of American folklore.
The Camera definitely has taken its place in the past few years as the most important tool in publicity picture and public relations. The publicity picture photographer nowadays enjoys stature equal to that of the publicity picture writer and his income can be even greater than the writer's.
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Photography
