Remarries For Money And Scandalizes: The story describes the collapse of the Old South in the Civil War and its rebuilding during the Reconstruction era. It centers on beautiful, willful Scarlett O'Hara of Tara Plantation in Georgia. When she discovers that her love, Ash-ley Wilkes, is to marry Melanie Hamilton, she impetuously marries Charles Hamilton, who dies in the war two weeks later. She spends most of the war years in Atlanta but flees back to Tara before Sherman's army. She bravely faces danger and makes the vow that controls the rest of her life, "as God is my witness, I'm never going to be hungry again." She remarries for money and scandalizes Atlanta society by becoming a ruthless businesswoman.
GRESHAM'S LAW, gresh'amz, in economics, is usually stated as "bad money drives out good." The law stems from the fact that money has a value both as money and as a commodity in the open market. The former value is set arbitrarily by law and is relatively fixed; the latter is determined by supply and demand and varies from time to time, "Good money" has a higher value as a commodity than as money and will disappear from circulation.
Typically, you may spend from three to eight percent of your gross on advertising. Keep in mind that the commitment to spend the money over the entire year is much more important than the amount of money you allocate toward advertising. Nothing will waste money faster than to spend a large amount of money in the beginning of the campaign, and when results are not immediately forthcoming, to pull back and stop advertising.
Spend your money according to your plan. Make some adjustments during the year to fine tune your efforts, but keep at it for the rest of the year. You will be surprised how this commitment to results will pay off despite some temporary misgivings.
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