Sordidness Of Money -changing: Gauguin (1848-1903) had a Peruvian mother and in his youth shipped as a seaman to tropical ports. He was later a banker in Paris and pursued painting as a hobby. He soon became depressed with the sordidness of money -changing of money-changing and felt a creative urge. In 1881 he turned to painting as a life work. Rejecting all previous theories, he became the most radical of the Impressionists and retired to Brittany to be close to nature. Disillusioned by the conventions of civilization, he fled, in 1891, to Tahiti to become part of the life of the South Seas, and there produced his most characteristic paintings. He loved the tropical colors, the brown-skinned natives, the luxurious landscape, and the romance of primitivism. His paintings are decorative and non-realistic. Figures are molded in attitudes to fit a preconceived pattern and they have a timeless, dignified calm. He applied pure color in broad flat areas and in flowing curves with only a suggestion of depth. The influences of Oriental arts are obvious and there are resemblances to medieval tapestry and stained glass design.
GRESHAM'S LAW, gresh'amz, in economics, is usually stated as "bad money drives out good." The law stems from the fact that money has a value both as money and as a commodity in the open market. The former value is set arbitrarily by law and is relatively fixed; the latter is determined by supply and demand and varies from time to time, "Good money" has a higher value as a commodity than as money and will disappear from circulation.
Typically, you may spend from three to eight percent of your gross on advertising. Keep in mind that the commitment to spend the money over the entire year is much more important than the amount of money you allocate toward advertising. Nothing will waste money faster than to spend a large amount of money in the beginning of the campaign, and when results are not immediately forthcoming, to pull back and stop advertising.
Spend your money according to your plan. Make some adjustments during the year to fine tune your efforts, but keep at it for the rest of the year. You will be surprised how this commitment to results will pay off despite some temporary misgivings.
|
|
Photography
